Sponsors
Aquatics Industry All-Stars
These aren’t just vendors—they’re the voices and visionaries pushing aquatics forward. Explore, connect, and dive into what’s next.
Attendees receive free access to live webinars, community discussions, educational content, and Q&A. Our platform is committed to access, equity, and industry growth — a space for learning and collaboration, not sales pitches.
Lifeguard culture champion + resistance training innovator.
Tom Ford – BOQ Aquatic Fitness Equipment LLC
Tom’s BOQ system isn’t just gear—it’s a movement. He’s demonstrating live how aquatic resistance tools can empower swim teams, rehab patients, and fitness classes alike. Don’t miss his hands-on session that shows why BOQ answers the industry's call for versatility, portability, and power.
The water whisperer behind the chemistry.
Aquafinity (CES Water Quality)
Sandra’s deep expertise in water quality makes her a go-to source for pool operators who want more than just “balanced”—they want brilliant. Representing CES, she’s here to help you elevate your water systems with clarity and confidence.
The revolutionary who said: 'Why doesn't aquatics have its own team sport?'
Kevin McCarthy – Skwim International
Kevin is making waves with Skwim—a game that blends teamwork, water safety, and FUN. It’s inclusive, addictive, and smart. From youth programs to senior centers, Skwim is changing the game (literally). Come #PlaySkwim and see what the buzz is about.
The digital lifeline for your pool logs + water management.
Scott Trafton – Pool Shark H2O
Scott’s tech brings your pool’s daily operations out of the binder and into the cloud. With Pool Shark H2O, operators can streamline compliance, detect trends, and stay ahead. Less paperwork, more poolwork.
The international voice for digital water safety innovation.
Phil Waggott – SplashSave
Tom’s BOQ system isn’t just gear—it’s a movement. He’s demonstrating live how aquatic resistance tools can empower swim teams, rehab patients, and fitness classes alike. Don’t miss his hands-on session that shows why BOQ answers the industry's call for versatility, portability, and power.
Safety, style, and sensory experience in one epic surface.
MaryAnn Eifert – Life Floor
Life Floor isn’t just non-slip—it’s revolutionary. MaryAnn is here to show you how Life Floor turns decks into safe, beautiful, and comfortable play zones. Yes, you can have a pool deck that feels like a dream and reduces risk.
Early childhood water learning, redefined.
Helen Hughes – Mini Water Adventurers
Helen is the brilliant UK-based creator behind the Orca Swim Trainer revolution. Her session will open your eyes to how equipment can support—not restrict—young swimmers. She’s reshaping the way teachers guide little ones to safety and strength.
Protecting what matters most: your people.
Jordan Taylor – Francis L. Dean & Associates
Jordan provides insurance tailored for aquatics, fitness, and recreation professionals. If you run programs, manage a pool, or host events, you need someone who gets it. Jordan’s that guy.
One of the loudest, clearest voices in blackout prevention.
Britt Jackson – Underwater Hypoxic Blackout Prevention (UHBP)
Britt’s mission is urgent: stop preventable deaths from underwater breath-holding. She’s advocating for safer training, clearer signage, and better education. Whether you’re a coach, lifeguard, or program director—this is a must-know topic.
a one-of-a-kind aquatic experience designed to blend play, teamwork, and skill development in the water.
Otterball – Created by Ron Usher
Developed by aquatics innovator Ron Usher, Otterball introduces a new way to think about movement, engagement, and fun in aquatic environments. Stop by to learn more and get a sneak peek at the upcoming Otterball book, debuting at the ATA Conference!
Blending fun with functionality.
Rip Current Dual Boards – Presented by José Gallaber
Rip Current Dual Boards offer a dynamic way to build core strength, balance, and coordination in the water. Designed for all ages and skill levels, these boards can be used for swim training, aquatic fitness, or just pure aquatic play. Swing by José Gallaber’s booth for a hands-on experience and to see how Rip Current is making waves in aquatic programming.
Aquatics visionary, national consultant, and leadership guru.
Wesley King – Wesley King Consulting, LLC
Wesley doesn’t just teach lifeguards—he transforms aquatic systems. His work has shaped how facilities across the country manage risk, train staff, and raise standards. As co-host of this event, his presence sets the tone: intentional, impactful, and inspiring.
